A two day branding campaign. I worked on principal photography, filming all of the scenes used in the film and helped edit the campaign while my colleagues art directed, found a place where we could film a snake, and took care of digital branding such as bulding a mock website and magazine campaigns.
This campaign was posed as a launch to a brand's first accessory, such as recently rebranded Saint Laurent Paris' Patient Zero, Rag & Bone's The Pilot, and Proenza Schouler's PS1 from a few years ago. The film was designed to posted by a brand's Facebook page and be reblogged on Tumblr, creating hype.
After feeling proud of our work we had done for the two day project, our now slightly larger group began work on the zine, excited at the prospect of winning a prize. Working in a larger group proved tasking at times, but it allowed us to explore so many avenues of research.
Our first brainstorming session made us want to explore the notion of "rubbernecking" that which you cannot look away from. We went to London for a research day with a roster of places in mind in which we'd be shocked to the core, and found we were not shocked by much. Sex shops of the most niche variety, curiosity shops, a museum inside New Scotland Yard that is usually exclusively for cops. The only thing I was really shocked by was the bill at Michelin Star restaurant Les Trois Garcons, which we went to to explore their interior space.
After realizing we weren't shocked by much due to the age we grew up in, we decided to focus on the Post-9/11 Generation. or the actual zine, I knew there were others in the group with more of a gift or interest in layouts, so I stuck to what I knew: writing. I wrote a bit explaining the overall message we were trying to convey, some brief explanations about historical events we were discussing, and a personal account of what happened to me on September 11, 2001. I also consulted on layouts, contributed several of my research images, and helped make a weird post on reddit.com. I also helped think of some future issues, after such a dark issue we thought of three that would explore youth, art, and the future.
Once we realized we needed to make a presentation with somewhat of a 'wow factor', Alex Foote and I set work on a film that would reflect elements that shaped our generation. We compiled hours of footage from YouTube, and used Premiere Pro to edit them into something that was reflective of Post-9/11 society, and that was also visually compelling. he film was played as people opened envelopes I taped confusing Dr. Seuss quotes to, that contained either a shocking murder scene picture from Alarma Magazine or an image we are all numbed to, the actions of September 11. The film successfully shocked the group. Watch it here.
For the next phase of the project, creating a spectacle item appropriate for the task at hand (AUB's booth and catwalk show at Graduate Fashion Week 2013) I began creating mood boards and mockups of the interior space.
I wanted to do something with The Last Tuesday Society, a modern-day taxidermy shop located in Shoreditch. With their amazing assortment of taxidermy as my main source of inspiration, I created a mock up of an exhibition space that would be sparsely scattered with things owned by someone who did nothing sparsely. Themes were taxidermy, chesterfield sofas, bookshelves, and collecting.
I want the space to look like the cozy living room of an interesting person. GFW is a cramped event, and I believe the space should have a place where you can look at portfolios and student's work, some seating, and appropriate display cabinetry.
The last task of the project was to create a spectacle object to be pitched to a prospective client (in this case, AUB). Since we enjoyed and did well on our first film, Alex and I were told it would be okay if we worked together again for our final outcome.
Collaborating on a film where we used mainly archival footage, Alex and I used a private Facebook group to constantly post ideas and new clips we had come across. Working this way worked successfully because it allowed us to be as nearby each other as we needed to be. We could be next to each other in the living room, sat across from each other in a cafe, both wearing headphones, or one of us could work independently while keeping the other in the loop. Using this method, we were able to convey information with as much extra input we wanted, we could note timestamps of interest, and quickly shut down information the other deemed unnecessary. Everything came with its own annotation, date, and original source, and was documented on the spot.
The only way I’d amend our work style would probably be to use something other than Facebook because it is immensely distracting. If we were to work this way in the future I would probably switch our digital work board to Google Hangouts or some other boring place.
We chose the song “General Patton” from Big Boi’s debut solo album. The song is a perfect choice because it is a perfect melding of past and present. Big Boi and producer J Beatz sampled the 1962 recording of Vieni, o guerriero vindice," from Act II of Aida, rapping modern beats on the top. Melding classical and Southern Hip Hop isn’t the first juxtaposition you’d think of, but it is an obvious product of the modern age.
For my Design Identity project I created a fashion film about a girl running away and going to a new place.
I filmed it all myself on location at Kingston Maurward, a stately home that has become an agricultural college, and an abandoned nursing home called Knowles House in Willesden.
It was my first time using legitimate editing software (Premiere Pro) and I am pleased with the results.
For the first part I filmed I also did a series of 3D .gifs which I didn't have time to compile anywhere at the time.