Willa Hernández is a digital fashion professional with extensive experience in digital marketing, ecommerce, art direction, PR and content development at both agency and in-house level. Her inspiration stems from a passion for applying data to establish and maintain interpersonal brand-to-consumer relationships, produce results and increase profitability while maintaining a brand's true voice.
Raised just outside Atlanta, Georgia by a world traveler mom, her aesthetic development and inspiration stems from intrinsic values merged with a love of heritage, legacy and modernity within the design industry.
Willa has worked with a variety of small businesses and young startups on brand development and strategy, as well as large-scale projects for companies like The Creative Coalition and The Walt Disney Company. Her interest now lies in working with women and minority-owned businesses to amplify their reach and focus on rapid growth.