New York-based ICB NYC needed more social content to voice and push the brand message. I selected a weekly quote that tended to be from a feminist/prominent female author/, created a suitable graphic, and included the posts in weekly social scheduling across Twitter, Facebook, and Instagram platforms I was in charge of at the time.
The content did well and encouraged audience interaction, with fans tagging friends, helping to build an audience.
I also was sure to include patterns and themes of their SS15 collection to keep page aesthetics clean and consistent.