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Willa Hernández
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ICBNYC Inspiration Campaign

New York-based ICB NYC needed more social content to voice and push the brand message. I selected a weekly quote that tended to be from a feminist/prominent female author/, created a suitable graphic, and included the posts in weekly social scheduling across Twitter, Facebook, and Instagram platforms I was in charge of at the time. 

The content did well and encouraged audience interaction, with fans tagging friends, helping to build an audience. 

I also was sure to include patterns and themes of their SS15 collection to keep page aesthetics clean and consistent. 

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Alice Walker
Joan Didion
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© willa hernández 2018