A two day branding campaign. I worked on principal photography, filming all of the scenes used in the film and helped edit the campaign while my colleagues art directed, found a place where we could film a snake, and took care of digital branding such as bulding a mock website and magazine campaigns.
This campaign was posed as a launch to a brand's first accessory, such as recently rebranded Saint Laurent Paris' Patient Zero, Rag & Bone's The Pilot, and Proenza Schouler's PS1 from a few years ago. The film was designed to posted by a brand's Facebook page and be reblogged on Tumblr, creating hype.